Halo on PlayStation may be what Xbox needs to survive
October 29, 2025Last Updated: October 29, 2025
0 10 minutes read
Halo on PlayStation may be what Xbox needs to survive
By Ash Parrish | Published: 2025-10-29 16:26:00 | Source: The Verge
aura Coming to PlayStation is one of those events that, five years ago, would have been a signal that “something’s not right here” in a show about time travel or alternate universes. Considering the state of Xbox with layoffs, game cancellations, price hikes, studio closures, and a soft release schedule that sheds light on titles that are attracting attention, it certainly seems like all is not well. But the company’s focus on tearing down its garden walls with cross-platform, larger-than-life exclusives, combined with a push to make Xbox games playable on almost anything, suggests a strategy that may be what keeps green players in the game longer.
Xbox has been offering exclusives to its competitors’ platforms since last year. The company tested the waters with smaller titles such as Grounded and sadness On the switch and Hi Fi Rush and Sea of Thieves On the PS5 before graduating to bigger and more exciting successes such as Indiana Jones and the Grand Circle, Senua Saga: Hellblade IIand Gears of war. aurathe Xbox exclusive crown jewel, is just the glorification of this cross-platform strategy.
In May, Sony mentioned this Indiana Johns, The Elder Scrolls V: Oblivion Remasteredand Forza Horizon 5 It was among the most downloaded games on PS5. Although not exclusive, other published Xbox games include Call of Duty: Black Ops 6 and Minecraft They were also on the list. “The biggest games in the world are available everywhere,” said Sarah Bond, head of Xbox. In an interview with Mashable. “The idea of locking (games) into one store or one device is outdated for most people.” Xbox games have enjoyed more success by being available to more people. This openness is supported by the “This is Xbox” marketing campaign, which aims to bring Xbox content beyond the console itself.
Image: Microsoft
Xbox console sales have always lagged behind PlayStation and Nintendo and Xbox Game Pass subscriptions are slowing down. The Trump administration’s tariff policy forced all three console manufacturers to raise their prices, breaking with the tradition of console prices falling as they age. Consumers are increasingly faced with choosing necessity over luxury.
Xbox Play Anywhere and Cloud Streaming are trying to overcome this choice by taking advantage of the devices consumers already own. “We’re all about meeting people where they are,” said Matt Botti, head of Xbox Game Studios and Content. In an interview with New York timeQ. And for die-hard fans who are still interested in getting custom hardware, Xbox is planning to have something for them as well. “The next-gen console will be a very premium and cutting-edge experience,” Bond said in her report. Mashable interview. Xbox has already launched its new expensive consoles, the ROG Ally and Ally
But the new Xbox strategy isn’t enough to save it all if you can’t overcome the issues that are currently dragging it down. It has closed a number of studios in the past two years including Arkane Austin and Hi Fi Rush Developer: Tango GameWorks. The company has canceled its presence Perfect darkness and everwild Projects. myth, It was originally scheduled for release in 2025, but has been delayed to 2026 while multiple rounds of layoffs at Microsoft continue to ravage its studios.
It’s been six years since Bethesda’s announcement Manuscripts of the Sixth Sheikh With no information on when more information will arrive. the He falls Franchise is It is experiencing a soft renaissance Thanks to Amazon’s offer but it’s missing something new for gamers other than updates to existing games and Nod from Todd Howard that Fallout 5 It still came in the end. And while people are excited about the original aura is getting an enhanced version for the PS5, the latest entry, Infinite aura, It was a huge failure. Being where people are regardless of whether it’s on PlayStation or mobile seems to be a winning strategy, but none of that matters if they don’t have anything good to play.
Image: Halo Studios
It doesn’t help that Xbox is also having an image issue at the moment. Report in Bloomberg It revealed that an unusually high target profit margin of 30 percent led to unpopular price increases on Xbox Game Pass and the studio’s closure. Its new ASUS ROG Ally/ROG Ally At a town hall meeting last year, Matt Botti said Xbox needed “smaller games that give us prestige and awards,” a day after the studio responsible for the popular, award-winning short game closed. Hi Fi Rush. Parent company Microsoft has been a target of the boycott movement, firing a number of employees for speaking out against the company’s business contracts with the Israeli government and accusing it of “using artificial intelligence for genocide.” And earlier this week, when the Department of Homeland Security used aura In a racist ICE hiring ad on social media, Microsoft declined to comment.
aura Coming to PlayStation doesn’t mean the death of Xbox, but instead is the clearest sign yet of the company’s shift in priorities. The console wars are long over, and console makers have to contend with a new reality where their biggest competitors are not only against each other, but also on other time-consuming platforms like TikTok, Instagram, and TikTok. fortniteAnd Roblox. Xbox can’t do that if its best offerings are isolated to the smallest install base of the big three consoles. And while it’s strange to see junior officer John-117 somewhere other than a Microsoft console, these moves are necessary to ensure Xbox’s future, whatever that ultimately looks like.
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October 29, 2025Last Updated: October 29, 2025
0 10 minutes read
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