Figma acquires Weavy, a workflow tool with “technical intelligence.”
By Harry McCracken | Published: 2025-10-30 13:15:00 | Source: Fast Company – technology
Recently, Dylan Field, CEO of Figma, brought together employees from across the company to demo a new tool for creating, enhancing, and editing synthetic images and videos. Rather than being built around one-off prompts, it allowed users to create visual workflows to compare and process choices generated by different AI models. It also made it easier to subject images to multiple rounds of anti-aliasing and remixing, adding a heavy dose of human flair and quality control to the process.
According to Field, they were “mesmerized” by what they saw. “We scheduled a 20-minute appointment,” he recalls. 20 minutes came, and everyone was saying: No, no, please continue. We’ll cancel the next session – that’s the most magical thing. We were gone for an hour.
The tool that has wowed Figmates, as Figma employees call themselves, is innovation Tel Aviv-based startup. They were both known as Weavy – but not for long. وافقت Figma بالفعل على الاستحواذ على الشركة. Slightly rebranded as Figma Weave, its product will join Figma’s growing suite of web-based applications for designing interfaces, whiteboarding ideas, creating presentations, Coding with the help of artificial intelligenceAnd more.
Figma did not disclose terms of the acquisition, its first since its IPO in July. This will bring about a dozen Weavy employees to the company, including co-founders Lior Albeck, Jonathan Alumot, Jonathan Gur-Zeev, and Itay Schiff. Describing its vision as “technical intelligence,” the startup was founded in 2024 and Announce Seed funding of $4 million last June. In its short existence, it has built up an impressive list of clients, including Google, Nvidia, Toyota, Dyson, Panasonic and HP.
Its product interface provides a canvas for connecting building blocks called nodes to create a flowchart-like system of inputs and outputs. A typical project starts by entering a prompt into several still image generators, then sends the nicest ones to serve as source material to several video generators. Another method breaks down an image into editable layers, allowing for the kind of masking and editing that was previously the domain of a product like Photoshop. The third shoot begins with a real aesthetic shot of candy taken in the studio, and then purely artificial images are created of other food items that maintain their shape and texture. Workflows can accept user inputs that affect their operation, turning them into applets of ongoing value.
Many tools have long helped users perform programming-like work via workflow builders with some conceptual similarities to Weave, if not an emphasis on AI and imagery. One thing you may be familiar with is Apple Abbreviations. Field himself remembers using another call Labview In middle school. But the unusual degree of hype around Wavy’s implementation of the idea caught his attention.
“I started hearing about it from people who were product experts and had good taste,” he says. “It rose as something to check out.”
Through his meetings with the startup’s founders, Field bonded over their approach to balancing power and connectivity, which struck him as “figma-esque.” As he explains it, “My mission to be successful every day, from a product standpoint, is how do you balance the power of the tool with accessibility and simplicity?” It’s a constant battle. I felt that the way they were thinking about this aspect was unusual
Field was also drawn to the fact that their product did not feature AI-powered photos and videos that were allegedly ready for use. Instead, it was about making it easier for human creators to chop it up, chop it up, and rework it before it appeared anywhere.
“It’s easy to think of AI output as the final destination, but that’s not the way you should think about it,” he says. “They’re just the new creative starting point.” “You can use it like clay, and you can learn how to transform it. And I think Figma Weave does a really good job of showing how this is possible
Field says that Figma is working to integrate Weave with its broader ecosystem — making it possible to bring Figma designs into Weave and add Weave elements to other products. It also plans to accelerate further development through additional appointments. And perhaps most important of all, he understands the delicate work involved in not ruining what Weavy has created single-handedly.
“They have earned the trust of their community,” Lee said. “I think it’s very important for Figma to show that we’re going to be a good steward of the team, of this platform — and that we’re doing everything we can to help them build.”
The early deadline for Fast Company’s World Changing Ideas Awards is Friday, November 14, at 11:59 PM PT. Apply today.
(tags for translation) Dylan Field
ــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــ
